Story strategy for business leaders
Show & Tell works with CEOs, founders, and senior leaders who need their story to land — in the boardroom, in the proposal, and in every room they’ll never be in. Whether it’s an investor pitch deck, an enterprise proposal, or a board presentation, the story has to do the work.
Does any of this sound familiar?
The work is strong. The story isn’t landing.
You know what you deliver. Getting others to see it is the problem.
You’re losing deals you shouldn’t lose.
Proposals go quiet. Competitors who do less keep winning on price.
A high-stakes moment is coming.
Raise. Board. Enterprise client. You can’t afford to wing it.
Everyone tells the story differently.
No single version exists that the whole team can use consistently.
Raised by clients using Show & Tell work
Years of story strategy experience
Clients across three continents
Presentations built and delivered
Clients Include
Why pitch decks fail
The problem is almost always how clearly the story communicates value — and whether it holds up when you’re not there to explain it.
“Our deck is fine. We just need better design.”
In ten years, we’ve heard this hundreds of times. When prospects don’t convert, it’s almost always the story — not the slides.
“We sent the proposal. They went quiet.”
Your proposal is being forwarded to people you’ll never meet. If the story doesn’t make the case alone, it loses.
“Every person on our team explains us differently.”
When there’s no single clear story, every conversation becomes a different pitch.
“We have a big moment coming. The stakes are real.”
A raise. A board presentation. A major enterprise pitch. The work is solid. The story needs to match it.
What clients say
6+ years · Multiple companies · US
“
Show and Tell is an outstanding partner for creating high quality professional presentation materials. You can send bullet points and get back a beautiful and professional presentation. I have worked with Mafaz and his team for 6+ years across several companies that I am operating and advising.
Projects spanning investor presentations, sales sheets, website content, and design templates — across multiple companies over six years
5+ years · Ongoing partnership · US
“
We have worked with the Show & Tell team for the past 5+ years and they have become a critical and valued partner. Fun to work with and able to interpret loose requirements and translate them into a wonderful presentation, marketing collateral and branding.
“Interpret loose requirements” — the ability to extract and build the story when the client can’t yet articulate it themselves.
Corporate presentation · Sri Lanka
“
Mafaz and his team took a very professional and unique approach in addressing our concerns. The get-to-know phase, discussions, and reviews will output a result that you can be very pleased of. Give them time and space to be creative, and you will not regret the outcome.
The discovery process is part of the product — clients who invest in it get work they’re proud of.
Anupiya Alwis
Co-Founder · Aelan Technologies · Solomon Islands
Who we are
Show & Tell was founded by Mafaz Ifharm in Colombo in 2015. In ten years working directly with founders, CEOs, and senior operators across the US, Middle East, and Asia Pacific, one pattern has been consistent.
How we work
Whether you need a single high-stakes deliverable or a full communications overhaul, the sequence never changes.
Strategy first. Design last. Always.
For a specific high-stakes moment
A fundraise. A major client pitch. A board presentation. A market entry. We build the story and the deliverable together.
A holistic fix
Your website says one thing. Your proposals say another. Your team pitches it differently every time. BrandSignal is a full diagnostic and realignment.
Discover
We dig into your business and the specific story you need to tell. We ask the questions no one else will.
Clarify
We build the narrative architecture before a single slide is touched. Strategy is a deliverable in its own right.
Amplify
Now we make it look like the work it is. Design executes the strategy — it doesn’t create it.
Not sure where to start
10 questions. 2 minutes. You’ll get a Story Clarity Score and a specific breakdown of exactly where the gaps exist.
Free · No account required · Results emailed instantly
Ready to talk
Every engagement begins with a discovery call — no pitch, no pressure. We’ll ask about your business, your audience, and what’s not landing.
30 minutes · No obligation · We’ll tell you if we can’t help
